Best practice wechat case studies: Mother’s Day

mini-program

Best practice wechat case studies: Mother’s Day

Jing Daily did a round up of the 10 best.

Contests, freebies and CRM landing pages are the usual tactics that haven’t changed over the years. Customising the wechat platform can be an expensive process, but the mechanics of winning gifts, uploading photos and videos haven’t quite evolved.

mini-program

Image via Jing Daily

My favourite has to be Swarovski’s mini campaign which is a breath of fresh air, using Wechat’s new mini programmes that launched a couple of months back.

“The campaign and boutique where users can purchase the recommended gifts are all contained on a mini “app” within WeChat, allowing users to seamlessly share it with friends like they would share a contact. They can even pin the mini program to the top of their message feed like a chat thread to save for later.” –With the same UX (pinning to the top) as twitter and facebook, but with a commercial element to transact.

 

Juliana Loh
jloh@julianaloh.com

Juliana is a freelance marketing communications strategist with more than a decade of experience in the field of advertising, journalism and luxury hospitality, with a focus on China and the Asia Pacific region.

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